Cookie Policy

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, improve efficiency, and provide reporting information. This policy also covers similar technologies such as localStorage used by this website.

The Keeptrusts website uses a minimal set of cookies and storage mechanisms. We categorize them as follows:

• Strictly necessary storage: We use a localStorage item (keeptrusts.marketing.analytics-consent.v1) to remember your cookie consent preference. This is essential for the website to respect your privacy choice and does not require consent. It has no expiry date and is stored only in your browser.
• Analytics cookies (optional, consent required): When you consent to analytics, Google Analytics 4 (GA4) sets cookies including _ga (purpose: distinguish unique users; duration: 2 years; type: third-party, Google), _ga_[ID] (purpose: maintain session state; duration: 2 years; type: third-party, Google), and _gid (purpose: distinguish users; duration: 24 hours; type: third-party, Google). These cookies are only set after you click 'Accept All Cookies' in the consent banner.
• We do not use advertising cookies, marketing cookies, social media tracking cookies, or any other third-party tracking technologies beyond Google Analytics 4.

You can manage your cookie preferences at any time using the Cookie Preferences control in the website footer. Clicking it reopens the consent banner so you can accept or decline analytics cookies.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking all cookies may affect website functionality. Refer to your browser's help documentation for instructions.

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

When analytics cookies are active, we configure Google Analytics 4 with the following privacy-protective settings: IP anonymization is enabled (anonymize_ip: true), Google Signals is disabled (allow_google_signals: false), ad personalization signals are disabled (allow_ad_personalization_signals: false), ads data redaction is enabled, and URL passthrough is disabled. We do not use Google Analytics for advertising, remarketing, or cross-site tracking purposes.

We may update this cookie policy from time to time. The 'Last updated' date at the top of this page reflects the most recent revision.

For questions about cookies or this policy, contact privacy@keeptrusts.com.